The faster results + smaller number of books you have to move to make a living make self-publishing very attractive to me. Plus you don't have to get famous, you can protect yourself & stay out of the public eye because-- don't have to move as many units to make a living. Trad publishing is a path not to just potentially a lot more money if you break big enough but a lot higher profile, and I don't find that attractive, but many people do. You just have to know your own goals.